It has been estimated that over 90% of all Facebook users view the website from their mobile devices. This means that anything that you share on the platform has to be optimized for viewing from a mobile device or you stand a chance to miss out on viewership. This has never been truer than for videos. Facebook wants to put itself as a major competitor to the likes of YouTube. Thus, they actively encourage video sharing and even promote video content to the top of your news feed. As a video creator, it is a must for you to optimize your videos for mobile viewing. Let us take a look at how you can do this effectively.
As you can see from the above image, the more screen space that your video can occupy, the better it looks. Landscape videos may look good on a laptop screen or when you have your mobile tilted, but on Facebook, when users are scrolling through their news feed, it looks almost tiny. This doesn’t create as much attention as a square or a vertical video. These videos may look horrible when viewed on a tilted screen, but you can be sure that they look amazing on your Facebook feed and is definitely likely to attract more viewership. Do you want more views on your videos? Learn how you can buy Facebook video views to get a nice boost to your videos.
People tend to randomly scroll through their Facebook feeds when they are bored. They may be at work or attending a lecture in a classroom. Videos are excellent ways to kill time and so you can be sure that they will stop and watch your videos. However, you can also be very sure that they will have their sound turned off. This means that they will not be able to hear any dialogues or voice-overs in your video. Thus, it is essential to optimize your videos for such mobile viewers by providing subtitles and closed captions on your video. This will enable them to understand and enjoy your videos without having to turn on the sound.
When you give your videos a descriptive title, you are essentially telling your viewers what they can expect when they view your video. On a laptop or a desktop, this may not be too essential as they will be able to scroll through your video, but it is extremely important when viewers view it on their mobile devices. Without a descriptive title they will be left in the dark about what the video is.